Aurasma and The Gadget Show Live Partner to Create the World's First Augmented Tickets #AR #aurasma

NECがバーミンガムのイベントで、Aurasmaを使用した。チケットにスマホをかざすとガイドが見られるというもののようだ。

BIRMINGHAM, England, April 11, 2012 /PRNewswire/ --- **100,000+ visitors able to unlock exclusive content at Birmingham NEC using Aurasma**

Crowds attending The Gadget Show Live this week will be able to get even closer to their favourite presenters with the world's first augmented reality tickets. 

Over 100,000 people are set to attend the event at Birmingham's NEC this week. By downloading the free Gadget Show Live app or Aurasma Lite onto their smart devices and holding them up to their ticket or show guide, visitors will get a secret Augmented Reality welcome from the show's presenters, Pollyanna and Jason.

The Gadget Show Live 2012 has teamed up with Aurasma, the world's leading augmented reality platform, to create this experience and bring the show's magazine and tickets to virtual life. Smartphone users are able to download The Gadget Show Live app or Aurasma Lite and simply point their device at their Aurasma enabled tickets to see an exclusive welcome message from two of the show's presenters.

UK company Aurasma will also be present at the exhibition, taking place at the NEC in Birmingham from 11-15 April and can be found at stand A130 in Hall 7.
Links to Editors

Aurasma (App Store):
http://itunes.apple.com/gb/app/aurasma-lite/id432526396?mt=8
Aurasma (Android Marketplace):
http://bit.ly/tHibPU

Aurasma:
http://www.aurasma.com
http://www.facebook.com/aurasma/
http://www.twitter.com/aurasma/
http://www.youtube.com/user/AurasmaLite
http://aurasmalite.tumblr.com/

(via & more http://www.sys-con.com/node/2242094)