Marie Claire Italy and Aurasma - イタリアのマリークレール誌でARを導入
718,000人もの読者がいる、イタリアのファッション雑誌 マリー・クレール。9月号では、13ページにわたるAR対応ページを用意した。各ページにスマートフォンの向けアプリケーションAurasma Ｌｉｔｅを起動しカメラをかざすと、誌面から動画が流れ出す。
(via YouTube by AurasmaLite )
Marie Claire Magazine (Italy) has transformed its September issue with Augmented Reality (AR). When viewed with the free Aurasma Lite app, the cover featuring super model Eva Herzigova transforms to reveal a stunning video, a Cover Reel showing a preview of the main contents of the issue.
Calls to action within the September issue let Marie Claire's 718,000 Italian readers know about the exciting content waiting to be unlocked. The augmented content, which features across 13 individual pages, was developed by Marie Claire's editorial staff working with photographers, models and movie actors.
