xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

In-Store Augmented Reality Experience - 店舗内で楽しい体験を提供する顔認識型#ARなど

The AR device "Smartbox" this of KIOSK type to offer the enjoyment in the store is not unnatural even if it had already put it on the video arcade. 
 
店舗内で楽しみを提供するKIOSKタイプのAR装置 "Smartbox" これはもう、ゲームセンターに置いてあっても不自然ではない。

To support Christmas sales and engage consumers in store, Smartbox deployed 20 kiosks across Europe in Smartbox flagship stores and entertainment retail chains. This in-store Augmented Reality experience offers "1 minute of fun with Smartbox" and immerses consumers into Smartbox most exciting experiences like cooking class, parachute jumping or spa treatment. Based on face tracking and packaging recognition features, this experience is an interactive way to propose to shoppers to (re)-discover Smartbox concept with style and smile!

You can experience it in France (FNAC St Lazare, FNAC Montparnasse, FNAC Forum des Halles, Boutique Smartbox Belle Epine), Spain (FNAC Triangle, FNAC Callao), Switzerland (Manor Pfäffikon, SBB CFF Basel) and Italy (Media World Bergamo). More locations will be installed in the upcoming days in Belgium and Italy.

(via YouTube by  )