Wetherspoon Unlocked AR with Campus Media, Ogilvy Action, BACARDI, Wetherspoon and Aurasma - 街中ペイントでARプロモーション #AR
舗装にペイントし、それをマーカーにしてARを実演 - Aurasmaのプラットフォームを利用した 'Wetherspoon Unlocked' で実施された。
'Wetherspoon Unlocked' in the app store...
(via YouTube by CampusMediaBCG)Campus Media were approached by Ogiilvy Action to execute the world's first augmented reality smartphone application.
We deployed our 'Team Gen Y' across 21 cities in the UK for activity including experiential events, guerilla style ambient marketing and flash mobs with cheerleaders!
This video shows the chalk advertising we created including a visual of the augmented reality application.
Big thanks to all our staff and the teams at Ogilvy Action, BACARDI, Wetherspoon and Aurasma; the activity picked up the 'Best Digitally Led Campaign' award at the MAAs in 2012!
