Inspirational Business Book 'Brand Expedition' Makes Great Use of Layar #Layar #AR
ビジネスブックで利用された、LayarのビジョンベースAR。いわゆる、本の中の写真や絵をスマートフォンアプリのカメラで表示すると動画が表示されるというもの。
Check out Brand Expedition, a new book from entrepreneur Martijn Arets in which he pays visit to 20 top European brands. Scan the pages of the book with Layar to view bonus videos!
(via YouTube by layarmobile )
(via http://www.layar.com/blog/2012/03/19/Inspirational_Business_Book_Makes_Great_Use_of_Layar/)
In 2011, author, Martijn Arets, visited 20 inspiring companies around Europe to learn how to build a better brand. The stories and lessons he learned became the book Brand Expedition.
What Martijn set out to do was to visit these companies and understand them better. This became reality when he quit his job and went on the road to interview CEO’s, founders and brand managers. He captured his findings on video and shared his experiences by blogging and tweeting while on the road. At each stop, he requested that each CEO ask the next CEO a question on video. To engage more with his growing audience, Martijn asked them to help pick out which company to visit next.
