Formula 1 on Sky roars out of the Pit Lane with #Aurasma #AR

F1 のプロモーションでARが利用された。新聞広告から。

Sky brings its campaign for the new F1 to life using Aurasma. Make its first appearance in the historic first edition of 'The Sun on Sunday', looking at the advert through Aurasma sees the page come to life with a special message from Martin Brundle and the Sky Team. 

Following Martin's message, users can then navigate on to the Sky F1 website, Facebook, Twitter or to get the free Sky Go App from the AppStore at the touch of a button.

(via YouTube by AurasmaLite )