KFC(ケンタッキー)が店内にKIOSK型AR装置を設置 - KFC in-store augmented reality experience Adv.pl #AR
ポーランドのKFCが、店内に設置したKIOSK端末のカメラに、クーポンをかざして画面に次々と現れるアイテムをゲットして点数を競うというもの。飲食店での採用は珍しいが楽しそうだ。
(via YouTube TImmersion07 )Adv.pl proposed to KFC in Poland an innovative and creative marketing campaign using Augmented Reality Kiosk in restaurants to strengthen brand awareness to young people.
Consumers were invited to play an AR Game, catch and put some fresh ingredients into the KFC box to won a KFC Krusher. Adp.pl developed this advergame on Total Immersion's Augmented Reality Software D'Fusion Studio on different channels: mobile, KFC website www.sogood.kfc.pl and on Facebook Fan Page. Users were invited to send free sms to friends and invite them to the nearest KFC Restaurant, where the game was taking place.
