xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

ショッピングセンターで宝石型ARクーポンを探そう ! - Look for the AR coupon of the jewel type in the shopping center #AR

クーポンを獲得するための専用のアプリをインストール後、カメラで店内を見てみると下記の写真のような宝石を持った妖精?が現れる。宝石を獲得(写真の撮影)することで店舗にて特典があるようだ。家族で、カップルで楽しみながら買い物ができそう。




As the Dragon year arrives in 2012, 313 Somerset has launched a promotion to celebration Lunar New Year with the shoppers!

If you ever see this mannequin holding a jewel in her hands in 313 Somerset Atrium, be sure to take a picture of her:This is an interactive installation called the Fashion Dragon. There’s loads of hidden jewel around her that contains mobile vouchers for exclusive promotions and prizes worth up to $200,000! To take part in the promotion, simply:

Participated outlets for this promotion are:
B*dazzle, ESPRIT, Absolute Thai, Glitter Glam, Limited Edt Vault, Goal@313, Gongcha, Haikara-Ya, Goldheart Jewel Atria, Lee Hwa Diamond Gallery, Maggie Moo’s, Marché®, Owell Bodycare, Plush Nails & Waxing, Precious Thots, Shunji Matsuo Hair Salon @ 313, Tarafuku Japanese Buffet Restaurant, THEFACESHOP, The Handburger, Tianpo Jewellery, Toast Box, Salon VIM by Chez Vous

The promotion will end on 6 February 2011! Good luck!

(via http://thathazeleyes.wordpress.com/2012/01/07/exciting-prizes-to-be-won/)