xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

Aurasma(オーラズマ)の事例を世界から - A Day in the Life of #Aurasma - Campaigns Live around the World feat. Mazda, Unicredit and more #AR

高速画像認識ARブラウザとも言える、Aurasma(オーラズマ)の事例がまとまって公開されました。


Aurasma, the world's first visual browser, is a truly global platform, with now over 2 million installs of Aurasma apps or Aurasma-enabled apps worldwide.

Check out some of the best and brightest campaigns live right now - taking you from Australia to Hawaii in the space of a day and featuring cars, cards, drinks, clothes and much more besides. Featuring:

Australia - Mazda BT-50 (Clemenger Harvie)
South Korea - Hyundai Card's "Modern Times" Newspaper (Pulip)
United Arab Emirates - Dubai World Championship (North55)
Italy - Unicredit (MediaCom)
France - Marks and Spencer
UK - John Lewis Christmas Catologue
UK - Lucozade (Billington Cartmell)
USA - Hawaii Tourism Authority (MVNP)

To get the app or apply for free to become a partner, head over to the Aurasma website for more


Buick Best Tech App at WIRED Store in Times Square

Buick Best Tech App, powered by Aurasma, available for free from App Store and Android Market.

(via YouTube by  )


日本ではこちらで取り扱われています。
http://alive.knowledge-works.co.jp/
印刷された写真が動き出す!「μ Alive!」(ミュー・アライブ!)なら簡単に実現できます。 新聞紙面、雑誌の表紙、広告、企業のロゴにスマートフォンをかざすだけで、印刷物にはできなかったコミュニケーションを可能にします。