xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

Augmented Reality in goldenpages (Ireland/Belgium) #AR

バルーンをシャンペンのコルクでシュートして、クーポンがゲットできるARゲーム!


English version:
"It is a nice way to bring mobile, online and print users together, combining the three elements," said Catherine Weadick, marketing manager of Truvo Ireland. (http://www.irishtimes.com/newspaper/finance/2011/1104/1224307036533.html)

Augmented Minds proudly presents Augmented Reality in the new golden pages of Ireland and Belgium. Over 3.5 million copies of the goldenpages are delivered in both countries. The native goldenpages.ie and goldenpages.be Apps are enhanced with the junaio Plugin from metaio. On the cover of the goldenpages books a game comes to live and the user can shoot balloons with his smartphone to see videos and access coupons. Also some of the ads were augmented and present videos and weblinks of the providers.
More info on our website:
http://www.augmented-minds.com

(via YouTube by  )