Hunter Hayes blipps his own CD with exclusive augmented reality content #AR
The thing which people probably consider mostly of displaying the contents of AR from the jacket of CD. Of course, the jacket of DVD is also applicable.
http://blippar.com Hunter Hayes blipps his own CD before appearing on David Letterman Show. He enjoys the exclusive video, audio content on his cd via blippar. Sticker on CD says download blippar app for exclusive content.