QR Codes – a mobile marketing campaign to make you look up

QRコードを使用したマーケティング、世界ではこれから？米国のMartha Marcy May Marlene という映画のプロモーションで使用されたようだ。

Earlier this week we mentioned the surprisingly low percentage of smartphone users in the UK and US – 33.6% and 27% respectively. Correspondingly, QR codes have not yet fully penetrated the market here like they have in Japan.

　

Martha Marcy May Marlene is a new American film about a girl who escapes an abusive rural cult, only to be haunted by paranoia and painful memories. Fox’s promotion of the film took the sole form of these posters around New York and Los Angeles. The QR codes linked to the trailer.

(viahttp://blog.utalkmarketing.com/marketing/qr-codes-a-mobile-marketing-campaign-to-make-you-look-up/ )