Yelp - grow up ! - AR位置情報サービス #Yelp は確実に成長を遂げたようだ
本ブログで Yelpの記事を書いたのは、2009/08/29 だ。このサービスは2年以上前から位置情報系のサービスを展開しており、位置情報系ARサービスの成功事例の1つと言えるだろう。アンドレア・ルビン(Andrea Rubin -Yelp's VP of Marketing, North America)へのインタビューが、http://www.brandchannel.com/careers_profile.asp?cr_id=124 に公開されている。
We all use it, know it, and trust it, but how exactly is Yelp so good at what they do? Starting in 2004, Yelp took local reviews and word-of-mouth to the digital space. Now with over 18 million reviews, Yelp boasts an impressive “100% growth across the board,” according to CEO Jeremy Stoppelman. Preparing for an IPO in the near future, Yelp is as excited as we are about all the things they have to offer.
Andrea Rubin, Yelp’s Vice President of Marketing North America, took time to speak with brandchannel about their digital strategy. She attributes their success in part to mobile expansion, part to their commitment to local, and part to fun.
