xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

Reed + Rader's Psychedelic Animated Fashion Shoots

拡張現実的な効果  ファッション業界では様々な表現方法がある。

Wunderkind




Prada




Fashion photography duo Pamela Reed and Matthew Rader, known as "Reed and Rader," mix the mediums of still photography, animation, film and interactivity to create a dialogue between arts and technology. They believe that interactivity and augmented reality are the future and are currently working on interactive projects that involve the user beyond a passive experience.

(via & more http://www.huffingtonpost.com/evelyne-politanoff/reed-raders-psychedelic-a_b_866137.html  by Evelyne Politanoff)