ダイレクトメールでARを相手に贈る - Target Uses Augmented Reality in Direct Mail #AR #augmentedreality

I recently received a direct mail advertisement featuring augmented reality from Target, which advertises its expanded "Fresh" grocery section in my local Austin Arboretum Target in Austin, TX. Here's the link mentioned in the video where you can view the augmented reality given that you select a store that has fresh grocery section: http://target.com/fresh.

Olson, an advertising agency in Minneapolis, is behind the work. Read more about it here: http://www.oco.com/work/detail/1525-OCO.
(via YouTube)