xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

Augmented Reality for Marketers - John C. Havens of Porter Novelli describes #AR

John C. Havens が、ARがマーケティングにどのように効果的に利用出来るかということについてスピーチ





John C. Havens of Porter Novelli describes how Augmented Reality, QR Codes, the Internet of Things and similar technologies are transforming the landscape of culture and commerce. Delivered at the Business Development Institute in the fall of 2010.

via Youtube
http://www.youtube.com/watch?v=0RHYN6eyxz8&feature=youtube_gdata