xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

Augmented reality at Challenge Awards #AR

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A.R.T. (augmented reality technologies) was used during the anual awards ceremony at the 'Challenge Awards 2010'.
Within the field of trade marketing and category management managers of leading companies like Heineken and Unilever are nominated for their achievements. Each single winner was introduced with a special A.R.T. effect, which stunned the crowd each single time....