xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

Ad-Dispatch and Augmented Reality at CMDC #AR

CMDC で、幾つかのARのデモ

Ad-Dispatch was proud to be invited to present Augmented Reality at the CMDC Dragon's Den on April 8, 2010. In front of a packed house of 900 of Canada's top marketing executives and media directors, Matt Fegan (Dir of Operations) and Jay Aird (Dir of Business Development) showed off our ability to enhance regular print ads and car brochures - without barcodes or QR codes - using Augmented Reality. They even showed a glimpse of the future with the first ever markerless tracking device on a mobile phone. The response to the presentation has been fantastic.