xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

#AR Honey Nut Cheerios Honeyway Train Augmented Reality game by Boffswana for Saatchi & Saatchi NY

Unity3D engine を使用したARゲーム。 Honey Nut Cheerios の箱がマーカーになっていいる。 
This ground breaking augmented reality game created by Boffswana for Saatchi & Saatchi NY and their client General Mills has just launched. Its a unique game built using the Unity3D engine that offers kids (and their parents) something they haven't seen, and most importantly its a whole lot of fun.