xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

Adidas AR機能付きスニーカーのデザイン公開 - adidas Originals - Augmented Reality Shoes Teaser

AdidasNikeは、新しい技術を使用したプロモーションが好きなのは分かっていたけど、スニーカー本体にAR機能を付けてしまうとはすごい!

adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you'll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, we'll launch a new interactive game within the Neighborhood and your shoe will be the game controller. The experience launches on February 10th at http://www.adidas.com/originals
 
The shoes are available now in some countries and later in others. Here's where to find them:
 US: available from February 15th exclusively at select Champs Sports stores and http://www.eastbay.com
 UK: Available now at Size?; Offspring and adidas Originals stores
 
Rest of the World: Available now at adidas Originals stores and other select retailers