xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

音楽の配信は、VR(Virtual Reality=仮想現実)が流行りそう!

音楽は動画で見るのはもはや一般的だ。この次にくるのは、仮想現実で楽しむ方法だろう。手持ちのスマートフォンを装着することで、ライブ会場に自分があたかもいるように体験できる。

“360° Shades“ Case Study – The VR Mailing for Robin Schulz

“360° Shades“ Case Study – The VR Mailing for Robin Schulz from LA RED GmbH on Vimeo.

Robin Schulz – signed to Warner Music Central Europe and one of Germany’s most successful acts of all time.

To promote his single “Sun goes down“ world wide, we turned Robin Schulz’s sunglasses, his absolute trademark, into easy foldable cardboard-glasses and sent the world’s first virtual reality music mailing to bloggers, DJs and music editors.

Download iOS App on the App Store:
https://itunes.apple.com/de/app/robin-schulz-360/id993158137?mt=8

Download Android App on Google play:
https://play.google.com/store/apps/details?id=de.warner.android.robinschulz&hl=de

Digital agency: LA RED Hamburg, Berlin