裸眼で体験するバーチャル世界 - Siemens Home Appliances - Brand Identity Film: Making Of

家電のシーメンスが、裸眼で体験できる3Dマッピング技術を使用したメーキングビデオを紹介。バーチャル世界を体験する場合、多くはHMDが使用されるが、ここで紹介する技術は部屋全体の空間を仮想化するというものだ。

Siemens Home Appliances - Brand Identity Film: Making Of from mocomatics on Vimeo.

In December 2014 Artificial Rome teamed up with Heimat Hamburg and giraffentoast to bring to life the interactive brand identity film for Siemens Home Appliances. A spatial installation with a theatrical stage utilising the latest anamorphic 3d mapping technology and a clever camera tracking system, that could transform into very believable ever changing worlds, visible only for one spectator: The camera. It was quite important that this vast amount of technology in use would be there to serve the user, instead of having him follow the technology, ensuring that the concept aligned with the core philosophy of Siemens Home Appliances, that building a product should make the life easier and free time for the important things in life. The result is an innovative and experimental brand identity film showcasing technological excellence, staying true to the idea that the medium is the message.