ボルボが安全基準を可視化するARをモータショーで展示 - Volvo Cars - Telling the safety story in Geneva

ボルボは、イタリア ジェノヴァで、2015年に開催されたモーターショーでiPadを使用したAR技術で3つのシナリオを3つの異なる言語で展開した。

Volvo Cars - Telling the safety story in Geneva from Berge on Vimeo.

"No one will be killed or seriously injured in a new Volvo by 2020", a bold statement some might think but Volvo Cars has a history of pushing the safety standards. Since first introducing the seatbelt in 1957, safety has been a core value at Volvo and with the 2020 vision the company's showing that they want to stay ahead and commit to always raising the bar.

For the 2015 Geneva motor show Berge helped creating an engaging story told with the help of modern technology.

Through an impressing augmented reality experience using iPads the user could follow three scenarios taking place right in front of her. Complete with a narrating voice (in three different languages) the user were guided through the scenarios, and could experience what Volvo Cars' vision is all about.

In cooperation with Interaktionsbyrån (interface design) and SCP Grey (project coordination).