xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

タブレットで体験する商業施設の恐竜AR - T-Rex Revealed - Dino Exhibit in Augmented Reality by INDE

恐竜が出現するARは数え切れないほど、リリースされているがここで紹介するのは商業施設のスペースで体験できる上海で実施された事例だ。大型ディスプレイのタイプと、画像認識AR技術を利用し、設置されたタブレットを使用して個人個人で体験できるタイプの2種類が紹介されている。大型画面を用意することは結構大変だが、大型のタブレットを設置するタイプは比較的導入がし易いだろう。

T-Rex Revealed - Dino Exhibit in Augmented Reality by INDE (with interviews) from INDE on Vimeo.

T-Rex Revealed, a travelling exhibition themed around National Geographic Channel’s blockbuster documentary Dino Autopsy, drew 150.000 people on the opening day in Shanghai on Oct 1, 2015, and will continue to wow huge crowds across Asia when it visits Shenyang, Jinan and other places.

This is a dinosaur exhibition with a difference, a total experience that visitors will not get anywhere else: there is no skin, there is no bone, there are no skeletons, it uses solely Augmented Reality (AR) technology developed by INDE. With this amazing new concept visitors get immersed into the world of dinosaurs in a very unique and memorable way like never before.

The event combines INDE’s brand new MobileAR dino experience for smartphones and tablets - both Android and iOS - with Back to the Jurassic, an Appshaker BroadcastAR installation for large screens. The latter is already available for rental or permanent installation around the world, and MobileAR dinosaurs from T-Rex Revealed will also be available for licensing in the coming months, helping host venues - education, entertainment and retail spaces - become really popular destinations.