The Great Big Toys“R”Us Book of Awesome - 今年のクリスマスも、トイザらスでは体験型ARカタログを実施

子供たちに夢を与える玩具を販売する、世界的に有名なトイザらス。まさしく拡張現実の採用がぴったりの会社だと思う。そのトイザらスが、今年も拡張現実アプリと連動したカタログを配布する。カタログの紙面の何ページかには、キリンのキャラクターの「Geoffrey」のコインが印刷されており、そのページをARカメラでかざすことで、ARコンテンツが楽しめるだけではなく、まるで紙面スタンプラリーのようにコインを集めることができるようになっている。8個集めると何かが起きる？(この企画、日本で実施されるかどうかは不明です....)







 

The Great Big Toys“R”Us Book of Awesome from MultiVu Video on Vimeo.

Toys“R”Us® today announced that The Great Big Toys“R”Us Book of Awesome, the company’s annual resource for the year’s hottest toys, will begin arriving in homes this week featuring an all-new, special interactive edition. This 96-page toy compendium is compatible with the company’s all-new app, The Geoffrey Shuffle, a game that allows kids to bring to life the season’s most coveted toys through an augmented reality experience. An abbreviated catalog, which features 48 pages of kid-favorite toys, is now available online at Toysrus.com and will be in local newspapers on Saturday, October 31. This year’s highly-anticipated gift guide from The World’s Greatest Toy Store™ also includes thousands of dollars worth of compelling deals and coupon offers, valid Sunday, November 1 through Saturday, November 21.
“The arrival of The Great Big Toys“R”Us Book of Awesome marks the kickoff of the time-honored tradition of children eagerly studying pages upon pages of the year’s hottest toys, curating their must-have lists for Christmas morning,” said Richard Lennox, Senior Vice President, Chief Marketing Officer, Toys“R”Us, U.S. “Within the book, we created eight interactive lifestyle spreads that show the breadth of our assortment and make bold statements for some of the brands most beloved by kids. This catalog is the centerpiece of our holiday marketing efforts, and extends the theme of “AWWWESOME,” speaking not only to the excitement kids have when they turn the first page, but also the ways the company is helping gift-givers save with great deals and services, such as Price Match Guarantee and Free Shipping.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7476352-toys-r-us-book-of-awesome-2015/

iOS:
https://itunes.apple.com/us/app/the-geoffrey-shuffle/id1039560475?mt=8

Android:
https://play.google.com/store/apps/details?id=com.tru.geoffreyshuffle&hl=ja