Mattel + Google + Viewmaster - 玩具のマテルとグーグルがAR玩具を発売中

オキュラス・リフトやハコスコタイプのAR装置は有名だ。ここで紹介するのは、玩具のマテルとグーグルが共同で開発したViewmaster (ヴューマスター)と呼ばれるAR装置。

Mattel + Google + Viewmaster from Laundry! on Vimeo.

A visualization of the combined efforts of both Mattel and Google to bring back the vintage and beloved viewmaster. This time around the user experience combines the google cardboard concept and technology with the more educational Mattel experience, pairing augmented reality with virtual reality accented with an elegant product design update from the brightest minds at Ideo.

Our assignment was to visualize this new approach to a classic childhood experience.