Meet Vincent - Harry Rosen's New Virtual Clothing Advisor - HumaGrams - ショウウィンドウに突然人が出現!?
カナダの紳士服ブランド「ハリー・ローゼン」の店頭で実施されている施策。ふとショウウィンドウを見ると、マネキンの中に突然人が出現して話し始めるというもの。シンプルだが、目を引きそうな手法だ。
Meet Vincent a virtual clothing advisor who gives a perfect sales presentation each time a shopper shows interest.
ARHT Media was approached by Harry Rosen – one of Canada’s premier men’s retailers to create their very own HumaGram for the holiday season. Harry Rosen’s holiday windows and displays have always generated a lot of interest with customers and they saw an opportunity to introduce an entirely new technology that would add a new dimension to their campaign.
Visit: http://www.ARHTmedia.com
IN JUST 3 SHORT WEEKS OVER 75000 PEOPLE WALKED BY VINCENT WITH 1 IN EVERY 3 STOPPING TO ENGAGE WITH HIM.
(via http://www.arhtmedia.com/clients/harry-rosen/#lightbox[127-1]/0/)
Meet Vincent a virtual clothing advisor who gives a perfect sales presentation each time a shopper shows interest.
ARHT Media was approached by Harry Rosen – one of Canada’s premier men’s retailers to create their very own HumaGram for the holiday season. Harry Rosen’s holiday windows and displays have always generated a lot of interest with customers and they saw an opportunity to introduce an entirely new technology that would add a new dimension to their campaign.
Visit: http://www.ARHTmedia.com
