Ford Explorer Interactive Print Ad - フォードから...紙面にスマホを置くだけで紙面が拡張される広告
雑誌の各ページに印刷されたフォードの広告紙面に、スマホを置く場所がガイドとして印刷されている。指定の動画を再生し、その場所にスマホを置くと、まるで紙面が動き出したように見える拡張現実的な表現手法。
How to best demonstrate Ford's Park Assist, Power Fold and Adaptive Cruise Control? Use a print ad and add Augmented Reality. Yet again, a great example of how print in combination with bridging technologies can increase the readers experience. The interactive demonstration is so convincing that after having seen the ad and the video you want to try it out in a test drive.
(via https://www.youtube.com/channel/UCxR7s9kIcI7UOznCB2uAuMw)
How to best demonstrate Ford's Park Assist, Power Fold and Adaptive Cruise Control? Use a print ad and add Augmented Reality. Yet again, a great example of how print in combination with bridging technologies can increase the readers experience. The interactive demonstration is so convincing that after having seen the ad and the video you want to try it out in a test drive.
(via https://www.youtube.com/channel/UCxR7s9kIcI7UOznCB2uAuMw)
