Pixbi launches augmented reality iPhone app for print magazines - 雑誌やカタログからスマホで購入を促すARプラットフォーム
雑誌やカタログから商品の詳細情報を調べたり購入する方法は、改めてパソコンへアクセルするという手段となるが、カタログの紙面にスマートフォンのカメラをかざすことで、すぐにその商品を調べたり、レビューが見られたらやっぱり便利だろう。紙面の特定の商品にカメラをかざすという方法は複数商品が紹介されているページだとかなり無理があるため、ページ全体にかざすだけで、そのページの商品がすぐに見つかるようにするととても使い易い。日本では、オットージャパンが、「FABIA(ファビア)」というブランドのカタログで実施している。
This month, we at Pixbi launched our app, allowing readers to discover products in print magazines. Through advanced image recognition and augmented reality technology, readers are provided with a unique experience of being able to view, save, share and purchase almost any product in the publication.
This adds a fresh layer on the value for print magazines, as readers will be able to discover the products they’ve been searching for in an incredibly simple way.
Just a few months ago, Pixbi launched as a company, and our initial platform was embedded in digital magazines to provide readers with the same functionality of viewing, saving, sharing and purchasing products. Months later, we are making our offering even better. In similar fashion with our digital magazine platform, readers of Pixbi-enabled print magazines can tap on the “P” icons while viewing the print page through the app and discover products. We made virtually every image in the magazine active. Pixbi spans more magazines, pages and products than any other platform
The Pixbi App is now featured and available in the iTunes App Store, or on our site: http://pixbiapp.com.
(via http://www.talkingnewmedia.com/2014/12/18/pixbi-launches-augmented-reality-iphone-app-magazines/)
This month, we at Pixbi launched our app, allowing readers to discover products in print magazines. Through advanced image recognition and augmented reality technology, readers are provided with a unique experience of being able to view, save, share and purchase almost any product in the publication.
This adds a fresh layer on the value for print magazines, as readers will be able to discover the products they’ve been searching for in an incredibly simple way.
Just a few months ago, Pixbi launched as a company, and our initial platform was embedded in digital magazines to provide readers with the same functionality of viewing, saving, sharing and purchasing products. Months later, we are making our offering even better. In similar fashion with our digital magazine platform, readers of Pixbi-enabled print magazines can tap on the “P” icons while viewing the print page through the app and discover products. We made virtually every image in the magazine active. Pixbi spans more magazines, pages and products than any other platform
The Pixbi App is now featured and available in the iTunes App Store, or on our site: http://pixbiapp.com.
(via http://www.talkingnewmedia.com/2014/12/18/pixbi-launches-augmented-reality-iphone-app-magazines/)
