InsideAR 2014: Tim Last (Grand Visual) - インタラクティブ・デジタルサイネージの事例紹介
今年話題になった、バス停で向こう側の世界を変えてしまうタイプの事例を、ドイツで開催されたmetaioのInsideAR2014で紹介。
"The Pepsi Max Unbelievable Bus Shelter – AR in Advertising":
At the beginning of this year a brief came in looking for ways to leverage the Pepsi Max ‘unbelievable’ and ‘live for now’ brand advertising messaging using innovation and creativity. We suggested an augmented reality bus shelter, which would transform a standard digital advertising screen into an unbelievable AR experience. The client loved the idea and so over 12 weeks we worked on the creative and technical solution required.
Previous AR campaigns ran on large format screens, and focused on interacting with a character, with the user as part of that interaction. Pepsi broke this mould by featuring the environment on a smaller screen and not showing the user.
(via http://youtu.be/pfEmgmMBBtg)
"The Pepsi Max Unbelievable Bus Shelter – AR in Advertising":
At the beginning of this year a brief came in looking for ways to leverage the Pepsi Max ‘unbelievable’ and ‘live for now’ brand advertising messaging using innovation and creativity. We suggested an augmented reality bus shelter, which would transform a standard digital advertising screen into an unbelievable AR experience. The client loved the idea and so over 12 weeks we worked on the creative and technical solution required.
Previous AR campaigns ran on large format screens, and focused on interacting with a character, with the user as part of that interaction. Pepsi broke this mould by featuring the environment on a smaller screen and not showing the user.
(via http://youtu.be/pfEmgmMBBtg)
