Xbox Launches Sunset Overdrive with Augmented Reality DOOH Campaign - Xboxが街中をにARギミックを仕掛けた
Xboxが、オープンワールドゲームの立ち上げを促進するためのグローバルキャンペーンを実施。拡張現実（AR）の技術を使用し街中に設置したモニターの向こう側の景色にデジタルコンテンツが浮かび上がらせ、通る人を驚かせている。デジタルを使用し Xboxのエンパワーメントメディア、グランドビジュアルスパンサンフランシスコ、ロンドン、メルボルンの3大陸によって作成されたキャンペーン。
The campaign created by Xbox, Empowering Media, and Grand Visual spans three continents with installations in San Francisco, London and Melbourne.
Xbox is using augmented reality (AR) digital out-of-home in a global campaign to promote the launch of new open world game, Sunset Overdrive.
Conceived by Xbox and Empowering Media, and produced by digital out of home specialist Grand Visual, the campaign sees AR executions taking place in San Francisco, London and Melbourne during the week of the game’s worldwide launch.
(via & more http://www.digitalsignageconnection.com/xbox-launches-sunset-overdrive-augmented-reality-dooh-campaign-653)
The campaign created by Xbox, Empowering Media, and Grand Visual spans three continents with installations in San Francisco, London and Melbourne.
Xbox is using augmented reality (AR) digital out-of-home in a global campaign to promote the launch of new open world game, Sunset Overdrive.
Conceived by Xbox and Empowering Media, and produced by digital out of home specialist Grand Visual, the campaign sees AR executions taking place in San Francisco, London and Melbourne during the week of the game’s worldwide launch.
(via & more http://www.digitalsignageconnection.com/xbox-launches-sunset-overdrive-augmented-reality-dooh-campaign-653)
