Lufthansa Heightens Brand Experience with New Augmented Reality App - ルフトハンザがARアプリをリリース

ドイツの飛行機会社ルフトハンザが、ブランド体験を高めることを目的とししたiOS向けのアプリをリリース。日本でもANAやJALがスマートフォン向けのARアプリでブランド体験を高めるための施策を何度も行っている。

While some brands are testing virtual reality to heighten the brand experience, Lufthansa is claiming a world-first by launching a new augmented reality app that lets customers explore Premium Economy seats and the joys of getting 50% extra legroom.

iPhone and iPad users (iOS 7 or later) are prompted to grab a pen and paper to “draw something that flies,” then scan the drawing to see a Premium Economy seat pop on their screen.

Lufthansa’s new AR app differs from most, like Blippar, which only work when a specific brand logo or image is activated.

(via & more http://www.brandchannel.com/home/post/2014/10/08/141008-Lufthansa.aspx)