Into The Storm – Crazy Augmented Reality Outdoor - 映画「イントゥ―・ザ・ストーム」のプロモーションで目を引く屋外広告
シドニーの街に出現したサイネージは、行きかう人々の足を立ち止まらせた。背景の景色と同化させることで、まるで向こう側に実際に嵐がせまっているように見える体験を提供した。最近この手法のプロモーションが世界各地で採用されている。
To promote the release of Into the Storm, we decided to bring the storm to Sydney’s streets.
We turned an unsuspecting piece of street furniture into the eye of an unexpected storm. Using augmented reality technology the panel was transformed into a window through which pedestrians could watch a storm unfold, filled with thunder striking local buildings, and cars crashing down to earth.
Into The Storm (2014) In Cinemas Now
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The film sees a group of high school students document the events and aftermath of a devastating tornado. Directed by Steven Quale, starring Richard Armitage, Sarah Wayne Callies and Jeremy Sumpter.
(via https://www.youtube.com/watch?v=NnuUzYcUNvE&feature=youtube_gdata)
To promote the release of Into the Storm, we decided to bring the storm to Sydney’s streets.
We turned an unsuspecting piece of street furniture into the eye of an unexpected storm. Using augmented reality technology the panel was transformed into a window through which pedestrians could watch a storm unfold, filled with thunder striking local buildings, and cars crashing down to earth.
Into The Storm (2014) In Cinemas Now
Follow Roadshow Films online:
Film news and releases to you first: http://facebook.com/roadshowfilms
Weekly competitions and trending film buzz: http://twitter.com/roadshowfilms
Exclusive Behind The Scenes Images: http://instagram.com/roadshowfilms
The film sees a group of high school students document the events and aftermath of a devastating tornado. Directed by Steven Quale, starring Richard Armitage, Sarah Wayne Callies and Jeremy Sumpter.
(via https://www.youtube.com/watch?v=NnuUzYcUNvE&feature=youtube_gdata)
