RTT AR at the launch of Dongfeng Nissan´s new Teana model - ニッサンがティアナ発表会で効果的にARを使用した事例
ニッサンが2013年に新ティアナを発表した際のプレゼン風景。ステージ上には存在しないはずのティアナが大型スクリーンに映し出され、この自動車の構造とその性能を詳しく分かり易く説明している。本物の車体でこうはいかない。AR(拡張現実)の技術を使用することで、効果的に伝えることができる。
For the Guangzhou, China launch of Dongfeng Nissan's new Teana, RTT developed a spectacular Augmented Reality (AR)-based presentation that offered the public a detailed, scaled product experience in a hitherto unknown form and quality. During the unveiling, a virtual image of the Teana was projected onto the stage and orchestrated interactively with AR in front of the public's eyes. This was made possible by tracking the presenter´s on-stage movements in realtime and combining the information with scenes produced in RTT DeltaGen.
(via http://youtu.be/4waXNjto2uc)
For the Guangzhou, China launch of Dongfeng Nissan's new Teana, RTT developed a spectacular Augmented Reality (AR)-based presentation that offered the public a detailed, scaled product experience in a hitherto unknown form and quality. During the unveiling, a virtual image of the Teana was projected onto the stage and orchestrated interactively with AR in front of the public's eyes. This was made possible by tracking the presenter´s on-stage movements in realtime and combining the information with scenes produced in RTT DeltaGen.
(via http://youtu.be/4waXNjto2uc)
