Case Carro Invisivel Honda Fit English - ARで新型自動車Fit 2015を実物大で展示販売
ブラジルのホンダディーラーで、実施されたARを使用した展示販売。一カ月のキャンペーン期間中にタブレットを使って実際に試した顧客は約38,000人、その中の1,500人が試乗せず実物にも触れず購入を決めたという。事前にこの新車のことは知っていただろうが、素晴らしい実績だ。極端に考えると、同じことが自宅でもできるはずなので実際にディーラーに行かずとも購入が決定されるということになる。
The original strategy was implemented in Honda dealers from all over Brazil. Clients could visualize details of the car simply by directing the camera of a tablet at a “virtual carpet”, which market out the exact size of the new Fit 2015, placed on the floor of Honda showrooms.
More than 38,000 people interacted with the new Honda Fit virtually and 1,500 bought it even before it was available in stores.
(via http://www.adeevee.com/2014/05/honda-fit-2015-invisible-car-online-mobile/)
(article http://sakainaoki.blogspot.jp/2014/06/ar1500fit.html)
The original strategy was implemented in Honda dealers from all over Brazil. Clients could visualize details of the car simply by directing the camera of a tablet at a “virtual carpet”, which market out the exact size of the new Fit 2015, placed on the floor of Honda showrooms.
More than 38,000 people interacted with the new Honda Fit virtually and 1,500 bought it even before it was available in stores.
(via http://www.adeevee.com/2014/05/honda-fit-2015-invisible-car-online-mobile/)
(article http://sakainaoki.blogspot.jp/2014/06/ar1500fit.html)
