Integrated Mobile Marketing with Geofences, iBeacons, Augmented Reality - 購買に結び付けるスマートフォンの施策
購買に結び付けるためのスマートフォンの活用は、徐々に浸透しつつあります。単に新しい技術にとらわれるのではなく、利用者の行動を自然に促すことができるかどうかが重要なポイントとなります。お客さまが期待する情報や方法を提供を適切なタイミングで提供することができること、またその行動によりメリットが得られると、自ずと利用されるツールになることは間違いないでしょう。
hubEngage is a one-stop mobile engagement and analytics platform that gives deep insight into consumer behavior and drives higher sales.
hubEngage's proprietary personalization engine delivers highly relevant and customized experiences to every user using features such as in-app activity triggers, geofencing, bluetooth low energy proximity beacons (iBeacons) and augmented reality.
Engagement tactics include gamification using rewards and badges, coupons, videos (promotional or ads), surveys, quizzes, scavenger hunts and much more. As users engage with tactics, hubEngage builds a 360 degree view of the user, helping you understand them better, quickly turning them into brand advocates. By triggering the right tactic at the right time through the right interaction, hubEngage technology shapes user behavior. And because we designed it as a software development kit (SDK), hubEngage can be easily integrated into your existing mobile apps or websites without rebuilding new digital channels. It's as easy as 1-2-3!
Learn more at www.hubEngage.com
(via https://www.youtube.com/watch?v=hUMDxAkqiow&feature=youtube_gdata)
hubEngage is a one-stop mobile engagement and analytics platform that gives deep insight into consumer behavior and drives higher sales.
hubEngage's proprietary personalization engine delivers highly relevant and customized experiences to every user using features such as in-app activity triggers, geofencing, bluetooth low energy proximity beacons (iBeacons) and augmented reality.
Engagement tactics include gamification using rewards and badges, coupons, videos (promotional or ads), surveys, quizzes, scavenger hunts and much more. As users engage with tactics, hubEngage builds a 360 degree view of the user, helping you understand them better, quickly turning them into brand advocates. By triggering the right tactic at the right time through the right interaction, hubEngage technology shapes user behavior. And because we designed it as a software development kit (SDK), hubEngage can be easily integrated into your existing mobile apps or websites without rebuilding new digital channels. It's as easy as 1-2-3!
Learn more at www.hubEngage.com
(via https://www.youtube.com/watch?v=hUMDxAkqiow&feature=youtube_gdata)
