xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

The Future of Storytelling | The Leviathan Project 「リヴァイアサン」プロジェクト

リヴァイアサン」劇場内に巨大な鯨が出現するというストーリーへの没入感を提供。2014年1月に、インテル·ラボと映画芸術のUSCスクールが共同で開発した。

 

Considering a future wherein cinematic experiences are participatoryaudiences would interact with narratives as if they were concurrently films and video games. Enter: "Leviathan," an experimental leap forward in cinematic technique that heralds such an evolution: 

This past January, in collaboration with Intel Labs, the USC School of Cinematic Arts World Building Media Lab unveiled "Leviathan," at CES 2014's Intel CEO Keynote speech. As the audience used Intel Ultrabooks and tablets to simultaneously control flying jellyfish creatures that swam alongside the eponymous augmented reality behemoth, Leviathan soared off the screen and into the crowd, yielding an as-of-yet unparalleled mixture of film and gaming experience. "Immersive storytelling" doesn't even begin to describe it. 

The project integrated both the physical and digital universes by using a multimedia platform that may very well set a precedent for future AR and immersive-narrative creativity. The Creators Project was fascinated by the collaboration between Intel Labs and USC's World Building program, and subsequently made a documentary that details the partnership, the project, and its unprecedented results (above). 
(via https://www.youtube.com/watch?v=QqCLxcEbnO8&feature=youtube_gdata#aid=P9-2wAFMgIw)