ASOS experience - アパレルのASOSが提供するショッピング体験
リアル店舗とオンラインでのショッピングを相互に関連させるような体験を提供。ASOSは以前からAR技術等を使用した新鮮で楽しい体験を提供している。
Project for D&AD(via https://www.youtube.com/watch?v=1AKxKsFaoqI&feature=youtube_gdata)
Asos introduces the new online shopping experience. By combining elements of the real store experience with online shopping, a virtual adventure is created that involves Asos customers in an exciting new way. It enables them to go shopping with their friends wherever they are, whenever they want to. By creating a personal avatar, you the clothes can be tried on as if it were your own body, making online shopping easier and more interactive. While shopping, chat with friends and see which items they are looking at. It works as an microsite and as an app for tablet and smartphone.
