Boost your Retail Store Sales with Sensory Marketing - 感覚に訴えかけるマーケティングの重要性
インターネットから購入するのか実店舗で購入するのか、利用者にとってはもはや重要なことではなくなりつつある。気に入った商品が欲しいタイミングで、納得できる価格で安全に購入できればどちらでも良いように見える。しかしながら、本当にそうであろうか。実は購入動機を高めるためには潜在意識を変化させることが重要なのではないかと思う。seemoreinteractiveでは、そのことを完結に説明している。
- Fragrance
- Touch
- Color and Illumination of the Store
- Music
(via & more http://www.seemoreinteractive.com/blog/2014/03/21/sensory-marketing)Times are changing and now customers are more inclined to make purchases online rather than buy from brick-and-mortar stores.Online businesses can provide the customers with a huge collection of apparels and that too at competitive prices. This is not possible for the brick-and-mortar retail businesses as they have cost and space limitations. However, there is something through which traditional retailers can provide the customers a pleasant, unique and exciting shopping experience, which online retailers cannot, and that is sensory factors. With sensory marketing, retailers can take full advantage of the physical presence of the customers by providing them with sensory experiences. The purchase decision of the consumers can be influenced by using five senses with qualitative assessments and emotions.
