Augmented reality set to boost shopping experience for Tesco customers - TescoがIBMと店舗内でARを使用した商品情報提供サービス
TescoがIBMと、店舗内でARを使用した商品情報提供サービスの試験を実施した。画像認識を使用したもの。iBeaconなどと複合的に使用するとより良いサービスが提供できるであろう。このような大手の取組みは、とても興味深いく参考になる。
Read more: http://www.itpro.co.uk/strategy/21735/augmented-reality-set-to-boost-shopping-experience-for-tesco-customers#ixzz2uuoKVOamSupermarket giant Tesco has announced plans to make use of augmented reality to better manage stock and deliver a better shopping experience to its UK customers.
Customer' buying preferences change regularly depending on promotions, seasonality and special events. As such, retailers like Tesco must anticipate, predict, respond to and then evaluate demand to ensure the right products are in the right place, at the right time on store shelves.
IBM researchers in Haifa, Israel, have developed an Android app based on IBM’s Augmented Reality Shopping Advisor that can help retailers respond to such challenges.
