Bumble Bee foods used the Augmented Reality Apps - Bumble Bee foods のツナ缶から商品を紹介するスマホアプリ
ツナ缶で有名な、Bumble Bee foods が提供するプロモーション用のスマートフォン向けARアプリ。アプリインストール・起動後にツナ缶の側面に印刷されたラベルにカメラを向けると、3DCGのハチのキャラクターと商品を説明するタグが複数表示される。そのタブをタップすることで商品サイトへ誘導する。クアルコム社のAR技術、Vuforia のシリンダー認識技術(円柱型を認識)が利用された事例だ。
See how Bumble Bee foods used the cylinder recognition capabilities with the Qualcomm® Vuforia™ platform to make tuna interesting, learn what Preferred Vuforia Developer Kudan has been up to, and understand how Scholastic is transforming the traditional Book Fairs shopping experience.
Featured App Powered by Vuforia
The Bumble Bee mobile app uses cylinder recognition, a new capability with the Vuforia SDK, to recognize the Bumble Bee Tuna can and to provide simple, delicious meal ideas. Enjoy a variety of video recipes as well as ringtones and fun activities to share with friends and family! Download the app on Google Play or the App Store.
(official site http://www.bringbackmytuna.com/)
See how Bumble Bee foods used the cylinder recognition capabilities with the Qualcomm® Vuforia™ platform to make tuna interesting, learn what Preferred Vuforia Developer Kudan has been up to, and understand how Scholastic is transforming the traditional Book Fairs shopping experience.
Featured App Powered by Vuforia
The Bumble Bee mobile app uses cylinder recognition, a new capability with the Vuforia SDK, to recognize the Bumble Bee Tuna can and to provide simple, delicious meal ideas. Enjoy a variety of video recipes as well as ringtones and fun activities to share with friends and family! Download the app on Google Play or the App Store.
(official site http://www.bringbackmytuna.com/)
