New augmented reality solution for toys and games manufacturers aims to drive sales - 販売促進を目的とした拡張現実アプリの利用
店舗の店頭にて、玩具などのパッケージにiPadのカメラをかざすとことで、シューティングゲームが行える。その得点に応じてディスカウントが行われるというもの。
Augmented Pixels has launched an augmented reality solution for toys and games manufacturers, which aims to support an engaging shopper marketing strategy and increase sales in retail stores.The iPad app solution, WarBot, takes the form of a challenging shooter game aimed at both kids and adults. The game is triggered by targeting the toy’s package and runs directly on the user’s iPad.(via http://retailtimes.co.uk/new-augmented-reality-solution-toys-games-manufacturers-aims-drive-sales/#)
The player will have to fight for his or her virtual live, evade machine gun bullets and missile in order to win a great discount for the chosen toy. The ability to enjoy interaction with a toy before the actual purchase dramatically increases the purchase likelihood, Augment Pixels claims. Use of Augmented Reality game WarBot is a highly effective way to interact with customers at the point of sale to run sales promotions and marketing activities for new games such as construction toys and action figures, the company said.
