xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

Augmented Reality Coupons Now Available to Shoppers on Valpak® --- 拡張現実アプリと電子クーポン

ラルゴ、フロリダ州より。ローカルプリントやデジタルクーポンの<リーダー「ヴァルパック」は、Valpakアプリで拡張現実クーポンの提供を行っている。これまで以上に簡単に、レストランやサービスのクーポンを見つけることができるようになるという。


LARGO, Fla., Oct. 16, 2013 -- LARGO, Fla., Oct. 16, 2013 /PRNewswire/ -- Valpak,  a leader in local print and digital coupons,  will now feature  Augmented Reality coupons on the Valpak app, making finding coupons for restaurants and services easier than ever.Augmented Reality – or AR – uses innovative technology to combine the real world and the virtual, making the consumer experience interactive and in 3D. 

In August, Valpak introduced the AR feature exclusively on The Blue Envelope®, which directed consumers to the Valpak app where coupons and offers would "pop up" and allow them to interact with businesses on a real-time basis. Only those who received the envelope had access to launching the Augmented Reality coupons.

Now, consumers can download the Valpak app onto their smartphone and tap the AR icon for the feature to launch.  They then hold their phone to the horizon and can see nearby businesses offering a Valpak coupon. The AR feature is available on the Valpak mobile and tablet apps, which is available on iOS® and  Android®  platforms.Read more here: http://www.sacbee.com/2013/10/16/5827010/augmented-reality-coupons-now.html#storylink=cpy

Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers coupons and savings to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions online through