xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

Gnomes, Belgian Beer and Augmented Reality - ベルギービールをARノームで楽しむ

ベルギービールのステッカーやポスターのイラストに専用のアプリ、Summon The Chouffe (By Duvel Moortgat, USA)をインストールし、カメラをかざすとノームのARなどが楽しめるというもの。顔の部分だけ自分の顔と入れ替えて写真を撮影するような遊び方も用意されている。

 
Sounds like a recipe for good times. Or really intense WoW reenactments.
Earlier this week Phun&Dunn, a San Francisco based advertising agency, released a “gnome-powered”augmented reality app in the US for Belgian Beer company Brasserie d’Achouffe, (commonly referred to as “Chouffe”). The app, Summon the Chouffe, features two portals of entertainment, “Summon the Chouffe” and “Gnome Thyself”, to expand Chouffe’s market with new, larger ways of telling the brewery’s stories.

 The Summon the Chouffe app, powered by the Metaio SDK, recognizes different gnomes and scenes on bottles, coasters, table tents and stickers using image recognition and tracking software. When a gnome or scene is recognized, the app launches a short, animated vignette that develops each beer’s unique backstory.
(via http://augmentedblog.wordpress.com/2013/09/20/gnomes-belgian-beer-and-augmented-reality/)