HEMYCA | Spring/Summer 2014 "Unpredicted" Presentation | London Fashion Week

ロンドンにて、女性アパレルブランドの HEMYCA が、ARの技術を併用したファッションショーを開催した。iPadの専用アプリを起動し印刷された模様にカメラをかざすと、3Dモデルが出現。

HEMYCA is a luxury fashion label based in Chelsea, London. For this season SS14 London Fashion week they have partnered with the digital reality experts HOLITION to produce a 3D augmented reality fashion show.

The presentation was a highlight in LFW's Digital Schedule and this video captures the exciting experience of the 'Unpredicted' Spring/Summer 2014 presentation.

HEMYCA and HOLITION have taken the standard catwalk and fused it into a fully engaging digital 3D experience, with designs coming to life through a specially designed app as well as groundbreaking augmented reality technology. The HEMYCA SS14 'Unpredicted' Collection, will reveal the future of fashion into a new digital era. Making the experience of the fashion presentation, one to remember. 

For more information and to view the full collection visit -http://www.hemyca.com

 (via YouTube by Hemyca London)