BMW Esplanade "Performance Made Beautiful' Augmented Reality
(via http://janiceportfolio.blogspot.jp/2013/06/bmw-esplanade-performance-made.html)BMW has always been a supportive patron of the arts and a longtime partner with Esplanade Theaters. So we developed an interactive mobile app that helps bring the arts to life. Visitors at the Esplanade can now enjoy exclusive artistic performances on their smartphone. But here’s the twist – the performances can only be unlocked with the app.
