xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

heat Extra 2.0 reloaded! - 拡張現実を使用した芸能雑誌ARがバージョンアップ

HPのAurasmaのSDKを使用している芸能雑誌、heat extra が、2.0.1にバージョンアップした。クイズで楽しめるコンテンツがふえたようだ。すでに8万ダウンロードを達成しているこの雑誌、さらにエキサイトしそう!


heat Extra 2.0 reloaded!

Posted on 17th April 2013 Written by Phil Creative Director & Co-founder here at Engine Towers HQ. Can be found deep inside the world of design, music, tech, film, gaming and the obscure. Jump onboard, I call shotgun. comments The Engine Creative team has been hard at work redeveloping the heat Extra app into something new that will entertain your brain, twist your fingers and tickle your eyeballs and it’s now available on an App Store near you!

heat Extra 2.0 follows the success of the first heat Extra app that has amassed over 80,000 downloads and a CTR of up to a gossip-tingling 64.5%!

Along with now being able to access the heatworld website and listen to heat radio, the updated heat Extra app features a brand new quiz section allowing heat readers to take part in themed weekly quizzes. We’re launching with the beautifully titled ‘Everything Showbiz’ quiz along with some Justin Trousersnake fella where users also have the opportunity to share, earn score badges and post their results to challenge friends and family via social networking sites, so we really wanna see those hashtags people.

(via http://www.enginecreative.co.uk/blog/heat-extra-2-0-reloaded)

Bauer Media : Heat App Intro with Amy Childs from Engine Creative on Vimeo.