3D Virtual augmented reality can advance luxury digital marketing strategies - ARは、ジュエリーなどの販売を促す効果あり

In order to promote the sale in the Web, TACORI to sell the jewelry, provides a jewelry fitting algorithm application to experience a PC from 2011. The fitting algorithm to enhance the consumer appetite is particularly effective for people who buy at home.

ジュエリーを販売するタコリ(TACORI)は、Webでの販売を促すために、2011年よりパソコンで体験できるジュエリー試着シミュレーションアプリケーションを提供している。購買意欲を高める試着シミュレーションは、自宅で購入をする人々に対して特に効果がある。

Tacori encourages consumers to try on virtual jewelry Augmented reality presents unique opportunities for luxury brands that want to take their digital marketing strategies to the next level, according to experts. Augmented reality enables consumers to virtually try on jewelry, watches, clothing and handbags. The technology requires object recognition and computerization on the PCs or mobile devices as well as 3D rendering to superimpose images on the real world. “Saying that augmented reality is a must-have implies that it is a fleeting trend,” said Jonathan Chippindale, CEO of Holition, London. “Eventually, this will be just another marketing channel. “Luxury brands will just add augmented reality within their ecommerce and print ads,” he said.

Holition develops augmented reality Web sites for luxury brands like Tossi, DeBeers, BMW, Boucheron, Tag Heuer and Tocari.

(via & more http://jewellerytechnology.blogspot.jp/2013/04/3d-virtual-augmented-reality-can.html)