Augmented Reality for the booth of ROCKWOOL Company - ロックウォールがイベント会場で体験型AR

MosBuild 2013 のイベント会場にて。ロックウォールのブースでは、巨大モニターに映る自分の前をさまざまな動物が横切っていく。一緒に写真を撮る機能も付いており、4日間のイベントで約2000回印刷されたというから、かなり効果が有ったのではないだろうか。スマートフォンのARとは別の楽しみを提供してくれるこのタイプのARは、一般的になりつつある。

http://www.uni3dlabs.ru/portfolio/
United 3D Labs developed the Augmented Reality for the both of ROCKWOOL Company at the exibition MosBuild 2013.

Augmented Reality is an integration of virtual 3D elements in the image of the real world. For the Augmented Reality of ROCKWOOL these virtual elements were bear, wolve, deer and serval.

Professional video camera transmits images of the booth on the videowall, and a special sensor detects the position of the visitors. If no one is close to the videowall, in the Augmented Reality on the screen animals just walking around the booth. But is anyone of the visitors come to the stand, the sensor detects the position of the person and a realistic image of the animal appears right next to him -- the wolf looking into the eyes, the bear waving paws, the dissatisfied serval or the phlegmatic deer.

Played with animals, visitors can come to the multitouch table to print their pictures with virtual animals or send e-mail with them. 

Augmented Reality of the ROCKWOOL booth had a huge sucsess. Just over 2,000 printed pictures in 4 days of the exhibition!

United 3D Labs has offices in Moscow and St. Petersburg. For more information, visit the United 3D Labs websitehttp://www.uni3dlabs.ru/

(via YouTube by United3Dlabs)