Virtual fitting room - 仮想試着室

店舗に行って心ゆくまで試着して商品が選べるのなら、言うことはないだろう。しかし、物理的な距離の問題、時間の問題、品揃えの問題、コミュニケーションの問題、待たされる（急かされる)問題など、現実には超えなけれなならないハードルが幾つかある。モデルに着せるのか、自分で試すのかどちらにしても、とても良い効果が得られる。顧客満足度の向上はもちろん、返品率も減少するという。

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What is the most frequent reason of shopping cart abandonment or return of the clothing purchased online? Buying of apparel at the web store always makes customers question their choice and even send things back after trying on because of the poor fit. According to statistics, return rate of the average online clothing retailer may exceed 20%. Most of the rollbacks occur due to the customers’ discontent of how the item actually looks on them.

From distant times of the first e-commercial stores, their owners and developers make everything possible to abate the level of returns by means of various tools like size charts, zoom and 360 degree shots, helping shoppers make deliberate decisions.

These days more and more e-retailers begin to make use of augmented reality, which lets them simulate a kind ofvirtual fitting room, where customers may try on the selected items, change them for recommended ones and share their experience with friends in order to get instant feedback. As you understand, all those actions are taken without leaving house.

QUIZ

HUGO BOSS



(via http://www.templates.com/blog/virtual-fitting-rooms-ecommerce-websites/)